Thank you for Attending the

2026 ANNUAL CONVENTION AND TRADE SHOW

JUNE 22-24, 2026

KEYNOTE SPEAKER

BEN LIEBL

Don't Keep Score

Ben Liebl, Public Relations Specialist, Kwik Trip, Inc.

Ben Liebl is the Public Relations Specialist for Kwik Trip, Inc., based in La Crosse, Wisconsin. His session will focus on doing things for others without expecting anything in return while having Purpose and Compassion in the workplace.

Book Your Room

MARRIOTT MADISON WEST
P: 608.831.2000

Accommodations at our hotel feature stylish décor and designs inspired to welcome you each day

WSBA Convention Attendees - the Room Block has closed

Rooms available at prevailing rates.

CONVENTION HOTEL

MARRIOTT

MIDDLETON/MADISON

SCHEDULE

The Schedule is continuing to be developed and is updated as soon as new sessions are added.

Developing Schedule

REGISTER

All persons attending the Convention must register. You don't want to miss all the education sessions, networking, and being in Wisconsin Dells!

Registration Opens in Spring.

SPONSOR

Sponsorship is one of the best ways to brand your organization as a leader in the industry and to highlight your commitment to advancing and sharing knowledge. As a sponsor, you will be able to: Connect with industry decision-makers and build new relationships.

Sponsorship Opportunities >

EXHIBIT

Don't miss the opportunity to showcase your products and services with school bus transportation professionals. The networking and connections made at this Convention are priceless!

Exhibit Registration Opens in Spring

Thank you for Attending the

2026 ANNUAL CONVENTION AND TRADE SHOW

JUNE 22-24, 2026

KEYNOTE SPEAKER

BEN LIEBL

Book Your Room

MARRIOTT MADISON WEST P: 608.831.2000

CONVENTION HOTEL

SCHEDULE

REGISTER

REGISTER

SPONSOR

EXHIBIT

WSBA Golf Outing is Monday at The Meadows at Six Mile Creek Waunakee

MARRIOTT MADISON WEST
P: 608.831.2000

WSBA Golf Outing is Monday at
The Meadows at Six Mile Creek
Waunakee