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2026 ANNUAL CONVENTION AND TRADE SHOW

 
JUNE 22-24, 2026

KEYNOTE SPEAKER

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BEN LIEBL

Don't Keep Score

Ben Liebl, Public Relations Specialist, Kwik Trip, Inc.

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Ben Liebl is the Public Relations Specialist for Kwik Trip, Inc., based in La Crosse, Wisconsin. His session will focus on doing things for others without expecting anything in return while having Purpose and Compassion in the workplace.​​

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Book Your Room
 

MARRIOTT MADISON WEST
P: 608.831.2000

Accommodations at our hotel feature stylish décor and designs inspired to welcome you each day

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WSBA Convention Attendees

Special Group Rate:

$154.00 USD - $184.00 USD per night

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*No Parking Fee only through WSBA Room Block*

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Start Date: Sunday, June 21, 2026

End Date: Wednesday, June 24, 2026

Last Day to Book: Monday, June 2, 2026

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Book Directly with the hotel through the link below.

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CONVENTION HOTEL

MARRIOTT

MIDDLETON/MADISON

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SCHEDULE

The Schedule is continuing to be developed and is updated as soon as new sessions are added.

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REGISTER

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REGISTER

All persons attending the Convention must register.  You don't want to miss all the education sessions, networking, and being in Wisconsin Dells!

Registration Opens in Spring.

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SPONSOR

Sponsorship is one of the best ways to brand your organization as a leader in the industry and to highlight your commitment to advancing and sharing knowledge. As a sponsor, you will be able to: Connect with industry decision-makers and build new relationships.

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EXHIBIT

Don't miss the opportunity to showcase your products and services with school bus transportation professionals. The networking and connections made at this Convention are priceless!

Exhibit Registration Opens in Spring

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WSBA Golf Outing is Monday at
The Meadows at Six Mile Creek
Waunakee
Register to play on Registration page

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