2026 ANNUAL CONVENTION AND TRADE SHOW
JUNE 22-24, 2026
KEYNOTE SPEAKER
BEN LIEBL
Don't Keep Score
Ben Liebl, Public Relations Specialist, Kwik Trip, Inc.
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Ben Liebl is the Public Relations Specialist for Kwik Trip, Inc., based in La Crosse, Wisconsin. His session will focus on doing things for others without expecting anything in return while having Purpose and Compassion in the workplace.​​
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MARRIOTT MADISON WEST
P: 608.831.2000
Accommodations at our hotel feature stylish décor and designs inspired to welcome you each day
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WSBA Convention Attendees
Special Group Rate:
$154.00 USD - $184.00 USD per night
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Start Date: Sunday, June 21, 2026
End Date: Wednesday, June 24, 2026
Last Day to Book: Monday, June 2, 2026
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Book Directly with the hotel through the link below.
CONVENTION HOTEL
MIDDLETON/MADISON
REGISTER
REGISTER
All persons attending the Convention must register. You don't want to miss all the education sessions, networking, and being in Wisconsin Dells!
Registration Opens in Spring.
SPONSOR
Sponsorship is one of the best ways to brand your organization as a leader in the industry and to highlight your commitment to advancing and sharing knowledge. As a sponsor, you will be able to: Connect with industry decision-makers and build new relationships.
EXHIBIT
Don't miss the opportunity to showcase your products and services with school bus transportation professionals. The networking and connections made at this Convention are priceless!
Exhibit Registration Opens in Spring